1 - Income is as important as are capital gains. Because most investors ignore income opportunities, income may be more important than are capital gains.
2 - Most stock market indicators have never actually been tested. Most do not work.
3 - Most investors time horizons are much too short. Statistics indicate that day trading is largely based on luck.
4 - Bull markets are made of risk aversion and undervalued assets. They are not made of cheering and a rush to buy.
5 - Diversification doesn't depend on the numbers of assets classes in a portfolio. Rather, it depends on the correlation between the assets classes in a portfolio.
6 - Balance sheets are generally more important than are income or cash flows statements.
7 - Investors should focus strongly on GAAP accounting, and should pay little attention to "pro-forma" or "unaudited" financial statements.
8 - Investors should be providers of scarce capital. Return on capital is typically highest where capital is scarce.
9 - Investors should research financial history as much as possible.
10 - Leverege gives the illusion of wealth. Saving is wealth.
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